strategic innovation in mechanics, ergonomics and semantic design for human satisfaction


In this almost road-ready automotive design study, human focus is key, delivering a very exposed and visceral driving experience, but in a relaxed, textural manner.

By placing the raucous reality of airflow and combustion at the centre of the experience, Protest ensures full awareness of impact; consumption of fossil fuels is not conveniently smoothed over here.

Lightweight construction ensures the vehicle is very efficient and therefore environmentally responsible, without detracting from what is essentially an engaging celebration of the beauty of hydrocarbon-driven motion.

Watch an early chassis test run here.

No sheep were harmed in the making of this film; counselling was made available.