strategic innovation in mechanics, ergonomics and semantic design for human satisfaction

Post-It 'ana/log'

This open, explorative brief concerning non-digital interpersonal communication was a delight to work on.

A proposal involving a re-usable, personalisable, commercially adaptable method of sending post-it notes in the mail resulted, including sucessful testing of an entirely new addressing system based on lessons from the digital age.

Shown here is a montage of images that contained inspiring ideas, including Honda's fabulous 'have you ever written on a banana?' print ad and some toothpaste for dinner.