strategic innovation in mechanics, ergonomics and semantic design for human satisfaction


An desk lamp with repositionable head to cast a flood of ambient light or more focused working light.

A luxeon LED lightsource delivers spatial and energy efficieny, allowing for the semantic freedom of the design.

To express the principles of cognitive tactility, Focus addresses each of the expected element of a 'lamp' seperately, with interest in the interaction between visual value and function.

Surprised and intrigued response to initial exhibition was gratifying; production is now planned.