strategic innovation in mechanics, ergonomics and semantic design for human satisfaction


freeLance is a seat format developed to comfortably support the effortless freedom of laptop computer use in the domestic and transitional workspace environments:

A genuinely innovative method of manipulating structural composite materials is developed to provide visual and tactile satisfaction while efficiently delivering the physical performance that discerning consumers demand.

A low and reclined but actively supportive shell is synthesised from wide-ranging biometric data with the guidance of detailed user evaluation to minimise ergonomic dangers of laptop use and encourage beneficial posture.

This experimental process proves the slightly audacious concept and sets the scene for a variety of semantically exciting seat products, which will follow soon.